Strategic branding, guided by a clear and structured process.

Strategic branding, guided by a clear and structured process.

Strategic branding, guided by a clear and structured process.

JL Design is an independent studio creating thoughtful, distinctive brands for outdoor, lifestyle, and design-driven businesses, through a structured, collaborative approach that keeps projects clear and on track from start to finish.

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A considered approach to branding

Good design is more than how something looks, it’s how clearly and cohesively it works across your business.

At JL Design, projects are approached with structure, clarity, and attention to detail. From early discovery through to final delivery, the process is designed to be collaborative, well-organized, and easy to navigate so you always know where things are heading and why.

The result is work that not only looks strong, but feels cohesive, intentional, and built to last.

Featured work

Featured work

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Services

Branding

Branding

Strategic, cohesive brand identity design for businesses ready to invest in doing things properly. Includes visual identity systems, typography, colour, and supporting assets, built to work consistently across all your businesses touchpoints.

Website Design

Website Design

Your website is where your brand comes to life. It should communicate clearly, feel intuitive to use, and reflect the same level of care that went into creating your brand in the first place. Every project starts by understanding what your business needs to achieve before designing an experience around the people using it.

Custom Illustration

When stock imagery and AI-generated visuals all start to look the same, custom illustration gives your brand something completely its own. From bold campaign artwork to characterful brand assets, I create original illustrations designed around your story, personality and audience.

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How it works

A clear, structured process designed to keep projects collaborative, focused, and on track.


A clear, structured process designed to keep projects collaborative, focused, and on track.

We begin by outlining scope, deliverables, timelines, and budget, along with clear terms around ownership and usage so everything is aligned from the start.

Project Foundations.

Project Foundations.

Key ideas and creative direction are established early, providing a strong foundation for the design work to follow.

Strategy & Direction.

Strategy & Direction.

Details are carefully resolved and the identity is built into a cohesive, flexible system.

Refinement.

Refinement.

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Discovery.

Discovery.

Then we take a deep dive into your business, understanding your goals, and context so the work is grounded in your vision from the beginning.

Design

Development.

Design

Development.

Concepts are developed and refined through a structured, collaborative process, balancing creativity with clear decision-making.

Delivery.

Delivery.

Final assets are delivered in a clear, organized format, ready to use across your business with confidence.

The goal is simple

The goal is simple

A process that runs clearly, confidently, and without surprises from start to finish.

A process that runs clearly, confidently, and without surprises from start to finish.

About

About

I’ve always loved drawing things. Clean, thoughtful design makes my world spin.

I’m Jade, the creative lead behind JL Design. A boutique studio focused on building cohesive, strategic brands for businesses that care about doing things properly.

With over a decade of professional design experience, I’ve worked across a wide range of projects. From large-scale websites for scientific initiatives to brand identities for small, growing businesses. What I’ve learned over that time is that good design isn’t just about how something looks, it’s about how clearly and consistently it works.

My approach is structured, collaborative, and detail-focused. I guide clients through a clear process from start to finish, so projects feel organized, well-managed, and easy to navigate.

JL Design is based in the North Okanagan, where the lakes and forests are a good excuse to step away from the screen.

I’m drawn to working with outdoor, lifestyle, and design-focused businesses—people building something intentional, who value quality and want to get it right.

When projects call for it, I collaborate with a trusted network of creatives, allowing the studio to scale while maintaining a focused, personal approach.

I have a weakness for granite crack climbing and hazy IPAs. I listen to loud guitars and shouty women that make me want to go fast. I enjoy a self-deprecating sense of humour and still strongly believe mint belongs in toothpaste—not chocolate.

If you think we’d have a good time working together, I’d love to hear about your project.

I’ve always loved drawing things. Clean, thoughtful design makes my world spin.

I’m Jade, the creative lead behind JL Design. A boutique studio focused on building cohesive, strategic brands for businesses that care about doing things properly.

With over a decade of professional design experience, I’ve worked across a wide range of projects. From large-scale websites for scientific initiatives to brand identities for small, growing businesses. What I’ve learned over that time is that good design isn’t just about how something looks, it’s about how clearly and consistently it works.

My approach is structured, collaborative, and detail-focused. I guide clients through a clear process from start to finish, so projects feel organized, well-managed, and easy to navigate.

JL Design is based in the North Okanagan, where the lakes and forests are a good excuse to step away from the screen.

I’m drawn to working with outdoor, lifestyle, and design-focused businesses—people building something intentional, who value quality and want to get it right.

When projects call for it, I collaborate with a trusted network of creatives, allowing the studio to scale while maintaining a focused, personal approach.

I have a weakness for granite crack climbing and hazy IPAs. I listen to loud guitars and shouty women that make me want to go fast. I enjoy a self-deprecating sense of humour and still strongly believe mint belongs in toothpaste—not chocolate.

If you think we’d have a good time working together, I’d love to hear about your project.

I’ve always loved drawing things. Clean, thoughtful design makes my world spin.

I’m Jade, the creative lead behind JL Design. A boutique studio focused on building cohesive, strategic brands for businesses that care about doing things properly.

With over a decade of professional design experience, I’ve worked across a wide range of projects. From large-scale websites for scientific initiatives to brand identities for small, growing businesses. What I’ve learned over that time is that good design isn’t just about how something looks, it’s about how clearly and consistently it works.

My approach is structured, collaborative, and detail-focused. I guide clients through a clear process from start to finish, so projects feel organized, well-managed, and easy to navigate.

JL Design is based in the North Okanagan, where the lakes and forests are a good excuse to step away from the screen.

I’m drawn to working with outdoor, lifestyle, and design-focused businesses—people building something intentional, who value quality and want to get it right.

When projects call for it, I collaborate with a trusted network of creatives, allowing the studio to scale while maintaining a focused, personal approach.

I have a weakness for granite crack climbing and hazy IPAs. I listen to loud guitars and shouty women that make me want to go fast. I enjoy a self-deprecating sense of humour and still strongly believe mint belongs in toothpaste—not chocolate.

If you think we’d have a good time working together, I’d love to hear about your project.

I’ve always loved drawing things. Clean, thoughtful design makes my world spin.

I’m Jade, the creative lead behind JL Design. A boutique studio focused on building cohesive, strategic brands for businesses that care about doing things properly.

With over a decade of professional design experience, I’ve worked across a wide range of projects. From large-scale websites for scientific initiatives to brand identities for small, growing businesses. What I’ve learned over that time is that good design isn’t just about how something looks, it’s about how clearly and consistently it works.

My approach is structured, collaborative, and detail-focused. I guide clients through a clear process from start to finish, so projects feel organized, well-managed, and easy to navigate.

JL Design is based in the North Okanagan, where the lakes and forests are a good excuse to step away from the screen.

I’m drawn to working with outdoor, lifestyle, and design-focused businesses—people building something intentional, who value quality and want to get it right.

When projects call for it, I collaborate with a trusted network of creatives, allowing the studio to scale while maintaining a focused, personal approach.

I have a weakness for granite crack climbing and hazy IPAs. I listen to loud guitars and shouty women that make me want to go fast. I enjoy a self-deprecating sense of humour and still strongly believe mint belongs in toothpaste—not chocolate.

If you think we’d have a good time working together, I’d love to hear about your project.

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Testimonials

Working with JL Design was such a smooth and rewarding experience. They didn’t just hand us a logo — they built out a full brand package with variations, a colour palette, and clear guidelines. Having that toolkit has been a huge value-add for us, because it means our team can keep everything consistent and professional across our communications for the BC Organic Conference, without having to reinvent the wheel each time. The whole project was really well managed too — clear on timelines, costs, and next steps — so nothing ever felt overwhelming or off track. And the result? Spot on. The conference branding felt professional and polished but still captured the spirit that makes our event unique. I’d recommend JL Design in a heartbeat.

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EVA-LENA LANG

EXECUTIVE DIRECTOR

Organic BC

It has been the most wonderful experience to work with Jade Littlewood Design. She is so talented as well as friendly and thorough with her work process, from discovery calls to tweaking the design. It was such a pleasure to work with her and I couldn't be happier with the end result. I wouldn't hesitate to recommend Jade to work with!

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KASSIA O'CONNER

OWNER

Copper & Fern Boutique

Jade was recommended by a colleague and the experience of working with her was nothing but positive. Throughout the process her communication was always clear and concise which made working with her very easy. Perhaps most importantly for me, Jade went to great lengths to understand our brand and the different ways in which we use our logo, and I feel she showed a particular sensitivity to some of the emotional aspects of our brand message. I’m extremely happy with the end product and would recommend Jade to any businesses.

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JULIAN STODDART

PRINCIPAL AGENT

Howe Sound Sales & Marketing

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Drop me a line

Have a question, idea, or project in mind? I’d love to hear from you! Fill out the form below or drop me a message, let’s chat about how we can bring your vision to life.

Contact Info

jadelittlewooddesign@gmail.com

Vernon, British Columbia, Canada

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